12 Things for HIPs to do in March
Before the month of March ends, Home Inventory Professionals should make sure they:
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Check Your Automatic Processes – Patrick Martin of Steadfast Home Inventory (and trusted Advisory Board Member of The Inventory Institute) recently reminded us to routinely check all automated processes and technology. For example, last week, Patrick discovered that his telephone service provider had a minor glitch in their system. No big deal right? Wrong! That minor glitch caused his business phone to not only stop ringing, but to also stop accepting voice mails. Ouch!
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Research Latest Social Media Sites – social media sites change seemingly weekly. It’s important to regularly set aside time to ensure you are
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Review Your Elevator Speech – Your elevator speech should be updated every six months or so to avoid becoming stale and losing impact. (There is another post on this site with tips for creating a new elevator speech.)
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Reach Out to a HIP in another major city within your state. Not only does it do you a world of good to know how other markets in your state are, it is also be very beneficial to have HIPs within your state in case you are asked for connections in their area. (What a great way to generate referral fees.)
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Find Business Expo or Vendor Fair – whether you purchase a booth (do this with discretion and watch your finances) or simply attend one, collect tons of business cards, but do NOT spam anyone! Pick up the phone and call them (see bonus tip for new idea)
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Begin tracking and logging every person you speak with about third-party Home Inventory. (with one effort in 2011, we introduced Home Inventory to over 30,000 people. Now THAT is effective marketing!) This number can be really helpful when calculating how many people you need to ‘get in front of’ to convert into a sale.
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Contact and introduce yourself and your Home Inventory service to 15 Divorce Attorneys.
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Attend 2 networking breakfast events that you have never attended.
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Attend a City Council Meeting – This is a wonderful way to be introduced to local leaders. At the end of every City Council meeting, the floor is open for other business. Not only will you be permitted to introduce your Home Inventory service to those present, but typically your name and your business name will also be included in the official City minutes.
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Review Your Website to ensure your photos, links, contact information, and content is current and accurate.
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Update Your Facebook Fan Page and its profile photo. Then ask your new Facebook connections to ‘Like’ it
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Clean Old Files from your desk and office. An organized office and workspace help you be as productive as possible. The more productive a HIP is, the more client a HIP gets…so be as organized as you can be!
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BONUS – Schedule a Coffee! Contact 15 people from several industries and professions asking them to meet you at a local Starbucks, Panera Bread, or similar place. Explain that you have invited several people to get together and have a small and informal meet and greet. Make sure you tell them that they will pay for their own food and drink.
